merseyside retoucher

Product Photography for new Liverpool Brand

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[metaslider id=216]

I have recently completed a photography commission to shoot the product and location photography for a new Liverpool Brand called ‘Hunt & Hustle’. It produces scissors designed for barbers, they look really nice and are set to make a big impact in the industry. We started the shoot by arriving at the location set which was a small barbers on Larks Lane, Liverpool. I set up my photography equipment, bouncing light off the ceiling, using f/8 to get slight depth of field. There was some technical trickery involved as the lights used in the barber shop had a strong orange cast. All flash lights are daylight balanced so the mixture of light sources would need to be addresses, I used a white balance which was mainly balanced towards the daylight, there was lighting coming in through the window as well.

The shoot was the first time a company has asked my to shoot video as well as photography. I wanted the opportunity to enhance my video production skills so I agreed to take on this role as well as the photography. Switching from video mode to photography mode was difficult. It is something which needs plenty of practice to perfect. After shooting for around 3 hours we packed up all the photography equipment and headed to the photography studio to carry on with the product photography side of the shoot.

The studio shots required the products to be shot on a white background, wood, grass/moss, water and stone. There was going to be a large amount of images taken because of all the different backgrounds being used. As we started the product shoot we discovered that the stone background was not right for the branding so we decided to leave those shots out, for the shots of the product on water we did experiment shooting the product in water and having it balanced on a small block which would be hidden by the camera. It worked, but when the water was still you couldn’t tell that it was water, it looked like a flat reflective sheet. When I made ripples in the water to make it visible to the camera the product got wet, it didn’t look right.

I had to think fast and knew that I could take shots of the scissors and then drop them onto a shot of the water which had ripples, I did the two shots separately, taking photographs of the product, then of the water as I added ripples and combine the two shots in Photoshop. The results speak for themselves, great images.

After the product photography shoot we went back to the barber shop and did more location photography, the break gave a chance the shop owner to keep some customers happy be carrying on providing his service. It was a long day but was totally worth it. Such a good job. A big thanks goes to Liverpool Marketing Company who commissioned me to shoot for them.

I hope you like hearing about me and the work that I do. Keep coming back to hear more about Pack-Photo and the business that is Commercial Photography.

Phillip.

advertising photography liverpool
advertising photography liverpool

Editorial Photography, front cover image

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Hello again,

I have been known to have my image featured on the front cover of some editorial photography and I wanted to show them off. This example was a editorial photography shoot in Liverpool for a company called Intratech. They sell heat lamps for the car bodywork industry.

I have done product photography for this business before and they brought me in again to shoot for the front cover of Repair & Refinish Review, it’s a trade magazine for the car bodywork industry. The lighting was tricky for this photo-shoot, I used natural light as my main light source, I also balanced this with a studio flash head which I used as a fill-in flash, but there is also the light from the heat lamp to consider which I was able to balance as well.

When I was shooting I had be considerate about the composition, the fact that I needed to leave room for the Magazine title at the top of the image, also there would be other text on the front cover. I think I got the balance right and as you can see it has worked well as a front cover shot for a trade editorial.

After the shoot I process the images from RAW format into TIFF, I then work on them in Photoshop to get a nicer finish to the photograph. Only when I start working with extra layer would I then save the photograph as a Photoshop file format. People like Megan Trianor seem to have a problem with Photoshop, but not me….

Thanks again for reading my blog, if you have any requests on what should be in my blog just contact me and I will consider your suggestions. If you are planning a photo-shoot for your business please get in touch and we can talk about your image needs.

Many thanks

Phillip.

food photography liverpool

Liverpool Restaurant Photography, food, drink and atmosphere

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Hello again,

I was asked by Liverpool Marketing Company to do a photoshoot of a Turkish BBQ restaurant called ‘Istanbul’, Its a small restaurant with great staff and a experienced Chef. The images are to be used on the restaurants website, menus, and social media marketing. We had friends to come in and model as customers for the shoot, best to do this as customers may not want to be in the photographs.

It was an all day shoot where we created many high end images, photographs of the service, this would be waiters talking to customers, chef making the food, customers enjoying their food, and photographs of the food in situ. The food needed to look fresh so as it was made it would be placed on the table where I had set-up my photography equipment, I would only get about a minute to photograph it then it would go to the models for there free lunch for working for us on the day.

It is always challenging when there is a lot of work to do on the day, this means there is not lots of time to photograph each item. But the results turned out to be excellent, and the clients where extremely happy with results from the photography.

I recommend you eat at ‘Istanbul’ one evening to sample authentic Turkish BBQ food.

If you require food photography Liverpool then call or email or a chat about your image needs.

Thanks for reading,

Phillip.

food photographer liverpool
food photographer liverpool

Liverpool Photographer, Google search term success

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I have been monitoring my website and how well it ranks on google, today I have found out that I am on the first page of google with the search term ‘Liverpool photographer‘, I have done this with my own SEO (search engine optimisation) skills but I owe a big thank you to the online community who visit my website which is why it ranks so highly. It took a lot of work and its a great sign of things to come.

I have been ranking very well with search terms like ‘liverpool commercial photographer‘ ‘liverpool product photography’ ‘merseyside product photographer’ ‘merseyside commercial photography’, in fact I have been number one on these terms for months now. But the big one for me has always been the search term ‘Liverpool photographer’ and I am feeling pretty good about it.

I hope you like reading my blog, if so please get in touch or add comments.

Thanks again.

Phillip

Southport photography events

Southport photography, charity event

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Hello again,

I was asked to be the photographer at a charity bike ride called ‘Bucket and Spade’. Locals ride from Southport to Blackpool and back again to raise money for a good cause. When they asked me to do the Southport photography I thought ‘why not’, I want to help out for a good cause and to be an active member in the community.

The images were to be used in the local paper and to feature in a magazine ‘Simply Southport’, the charity organizers were very happy with the results as was I. It was a challenge as it was a very hot summers day and I was only taking pictures, the riders did find it harder to ride in such heat but there was some stops along the way, it is the taking part that counts.

 

events-photography-merseyside

Southport photography, charity event, Merseyside.

Liverpool Business Photoshoot: Case study

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Hello again,

I wanted to do a case study on one of my photography briefs and I have chosen the photoshoot I did of local estate agents ‘Harrison and Co’. They had just moved location and opened a new office in Liverpool and they asked me to do take photographs off the office, the building and headshots of the staff. I set up my studio flash heads in the office, bounced the lights off the ceiling and balanced them with the daylight as it was a sunny day. Most of the shots were taken on 1/125th of a second, F5.6 and at ISO 400.

I like the tones in the images, mostly neutral colours, it is only the staff clothes that have any colour added to the photography. I have kept the images looking minimal, there are just hints of office equipment used to frame the composition, also as they are not in focus it helps lead the viewer to look at the subjects I am photographing.

I also took headshot photographs of the staff which turned out really well, using the office as a backdrop, looks much better than plain white background business headshots.

liverpool corporate photographer
liverpool corporate photographer
liverpool corporate photography
liverpool corporate photography
head shots liverpool
head shots liverpool

I hope you like the photography blog about the Harrison Liverpool business photoshoot, I will update it again so keeping checking the blog. If you would like to request a topic for the blog please don’t hesitate to ask me and I will get to work on it.

Phil.

Merseyside photographer, Triumph Motobike shoot.

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Hello,

As a professional photographer working in Merseyside and around the North of England I shoot many different types of products and services for business. I enjoy it not matter what the business is, but when you are asked to to a photography commission for something else that you are passionate about then it can be something really special.

I did this photo shoot of an old Triumph motorbike which has some parts upgraded, you can see the modern suspension and the wheels. It is a cool looking bike. I have shot these bikes in a photography studio environment.  I used lots of studio flashes to get a even lighting on the background I didn’t use any softboxes, I wanted some lights to be a fake sunlight and the other lights are used to fill in deep shadow areas on the bike itself so the detail in the engine can be seen, I have back lit the bike slightly to create strong shadows in the foreground.

Once the shoot was finished and when I had processed the images I got to work in Photoshop, I changed the colour of the background as I shoot the bike on white. I changed it to a colour that would match the colours on the paintwork of the bike which helps to asethetics of the photograph. Its complimentary and helps to join subject and background together to work in a harmony. I gives the photograph balance, I think the other reason why it works so well is the composition, the position of the bike in the frame. Its all aspects of the design that goes into an image when it is being created. There are so many variants but with experience and control they all come together and make for premium photography.

commercial photography liverpool
commercial photography merseyside
commercial photographer merseyside
photographer merseyside

I hope you like my photography blog about Pack-Photo, Merseyside photographer. Please get in touch if you have a motorbike or car that you would like a professional photographer to work with you on.

Thanks,

Phillip.

Premium Photoshop retouching, Liverpool

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Hello everyone,

I wanted to do a show and tell of one of my images. It is of a puddle which I have made into the shape of the UK using Photoshop and my retouching skills, it takes a lot of work to create an image like this and I am going to reveal how it was made.

The first and most important part of this image was to have the concept before starting to take images, having a vision of what you want to create and that if all goes to plan it will be a successful image is so very important, when making this I almost gave up as I became concerned it would not work. It took around 7 hours to retouch in Photoshop and I used 5 different images to create it. I used my Mamiya RZ 67 Pro II medium format film camera, I shot it using slide film and scanned in the slides to my computer.

I took shots of different puddles which had different shapes, I did this so I could cut out small pieces and drop them onto one chosen puddle image from which to build on, using layer masks I could blend the pieces into the main image, the final result is a subtle shape which was my intention, I wanted to include Northern Ireland but I knew that another puddle next to this one wouldn’t look the best. One of my images of puddles had a wet leaf in it and I thought that it would work well.

When I showed the image to others, even to other photographers, they would ask me “how did you find a puddle in that shape” well I didn’t but I shows that the image works so well, deceiving even other professionals is a great accomplishment.

The image won a photography flair competition held by Creativematch website. Thank you for taking the time to read my blog.

Phill.

commercial photographer liverpool
commercial photographer liverpool