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August 29 2015

Product Photography for new Liverpool Brand

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I have recently completed a photography commission to shoot the product and location photography for a new Liverpool Brand called ‘Hunt & Hustle’. It produces scissors designed for barbers, they look really nice and are set to make a big impact in the industry. We started the shoot by arriving at the location set which was a small barbers on Larks Lane, Liverpool. I set up my photography equipment, bouncing light off the ceiling, using f/8 to get slight depth of field. There was some technical trickery involved as the lights used in the barber shop had a strong orange cast. All flash lights are daylight balanced so the mixture of light sources would need to be addresses, I used a white balance which was mainly balanced towards the daylight, there was lighting coming in through the window as well.

The shoot was the first time a company has asked my to shoot video as well as photography. I wanted the opportunity to enhance my video production skills so I agreed to take on this role as well as the photography. Switching from video mode to photography mode was difficult. It is something which needs plenty of practice to perfect. After shooting for around 3 hours we packed up all the photography equipment and headed to the photography studio to carry on with the product photography side of the shoot.

The studio shots required the products to be shot on a white background, wood, grass/moss, water and stone. There was going to be a large amount of images taken because of all the different backgrounds being used. As we started the product shoot we discovered that the stone background was not right for the branding so we decided to leave those shots out, for the shots of the product on water we did experiment shooting the product in water and having it balanced on a small block which would be hidden by the camera. It worked, but when the water was still you couldn’t tell that it was water, it looked like a flat reflective sheet. When I made ripples in the water to make it visible to the camera the product got wet, it didn’t look right.

I had to think fast and knew that I could take shots of the scissors and then drop them onto a shot of the water which had ripples, I did the two shots separately, taking photographs of the product, then of the water as I added ripples and combine the two shots in Photoshop. The results speak for themselves, great images.

After the product photography shoot we went back to the barber shop and did more location photography, the break gave a chance the shop owner to keep some customers happy be carrying on providing his service. It was a long day but was totally worth it. Such a good job. A big thanks goes to Liverpool Marketing Company who commissioned me to shoot for them.

I hope you like hearing about me and the work that I do. Keep coming back to hear more about Pack-Photo and the business that is Commercial Photography.

Phillip.

advertising photography liverpool
advertising photography liverpool
Liverpool Industrial Photography by Pack-Photo Still life photography, before and after Photoshop Retouching skills.

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